Ralph Lauren — amid changes to its North Texas lineup — is adding a new store in Plano.
The fashion retailer is putting a shop at Legacy West in Plano, according to Ralph Lauren Corp. No details were provided on details such as the timing of the opening.
Based on signage at the shopping area, the store will be located next to electric-car company Lucid — and near luxury brands such as Louis Vuitton, Gucci and Tory Burch.
Ralph Lauren is shifting and expanding its reach in the Dallas-Fort Worth area as the region attracts more shoppers and retail destinations. The company is relocating its Dallas store at Highland Park Village to Knox-Henderson — and is taking over the former Sur La Table on Cole Avenue.
The new site also is on the same street as the existing Ralph Lauren Home.
Ralph Lauren has attracted customers with items in apparel, footwear and fragrances, among others. The Vogue Business Index recently ranked it among the top five brands, edging out names such as Hermes and Prada.
The New York-based company saw rising revenue in the fiscal third quarter amid holiday shopping. Comparable store sales in North America increased 8% with a 10% rise in brick-and-mortar stores, according to a press release. The region made up about 44% fiscal 2024 net revenue, according to a filing.